Write On! caught up with entrepreneur, speaker, and social media guru Peter Shankman, Help a Reporter Out, when he was in Los Angeles in July. Help a Reporter, which connects reporters and bloggers with sources, is one of the fastest-growing social media services in North America. Shankman is also the author of two books: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them and the upcoming Customer Service: New Rules for a Social-Enabled World, which will be out in October.

Watch the video here:

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