Digital LA’s Silicon Beach Fest wrapped Saturday, June 22, in Santa Monica, California, after four days of sand, sun, and start-ups … mostly start-ups. However, there was beach time on Saturday, which included basketball, surfing, and volleyball.
Silicon Beach Fest netted a ton of info from their wonderful variety of panels, parties, and more. Here are some of my favorite tweeted advice, related to content, PR, and Social Media from #sbf 2013.
Julian Tyler @JulianTyler “The story is more powerful than the rest” #SBF#startups
Joe Kutchera @joekutchera @mikeprasad Specialization creates more value in social media conversations for example http://cupcakestakethecake.blogspot.com/ according to @SauceLA #SBF
Justin Lafferty @jlaffertyIF Good point by @acoolong about telling stories through social: people want to know how your company fits in a narrative as protagonist.
WarnerPB @Boutonski During @SBfest ‘s PR-for-#Startups panel…Beyond its product, build brand’s narrative/story early- @danailene w @allisonpr #SBF #prtips
Huy Nguyen @im_HuyNguyen @margaretlaney – #vine and#instagramvideo are great for talent discovery and are gateway drugs to multichannel network content #SBF
CALinnovates @CALinnovates Startup Panel at #sbf “The Internet has stolen eyeballs from television. Baby boomers watch TV, youth watch YouTube”.
Katie Haug @KHaugReliam Always be aware of who you are and who your community is on social media #SBF @SBFestLA social media marketing panel
Julian Tyler @JulianTyler Because marketing, advertising and watching TV is (going) social, the importance of social media to Hollywood can’t be overstated. #SBF
Digital LA @DigitalLA Be authentic – talk like you’re taking to a friend, helps to grow audience and connect w u #SBF pic.twitter.com/GZXj5ym2mX
CrossCamplusLA @CrossCampusLA “If you invest in content, you can predict demand for your product”. Content = critical with @vbosch #SBF
Scott Messer @Scrilla100 How do you keep ppl engaged: “We promote other people’s lessons, respond quickly to requests, ask to feature their work”#SBF @creativebug
