Digital LA’s Silicon Beach Fest wrapped Saturday, June 22, in Santa Monica, California, after four days of sand, sun, and start-ups … mostly start-ups. However, there was beach time on Saturday, which included basketball, surfing, and volleyball.

Silicon Beach Fest netted a ton of info from their wonderful variety of panels, parties, and more. Here are some  of my favorite tweeted advice, related to content, PR, and Social Media  from #sbf 2013.

Julian Tyler ‏@JulianTyler “The story is more powerful than the rest” #SBF#startups

Joe Kutchera ‏@joekutchera @mikeprasad Specialization creates more value in social media conversations for example according to @SauceLA #SBF

Justin Lafferty ‏@jlaffertyIF Good point by @acoolong about telling stories through social: people want to know how your company fits in a narrative as protagonist.

WarnerPB ‏@Boutonski During @SBfest ‘s PR-for-#Startups panel…Beyond its product, build brand’s narrative/story early- @danailene@allisonpr #SBF #prtips

Huy Nguyen ‏@im_HuyNguyen @margaretlaney – #vine and#instagramvideo are great for talent discovery and are gateway drugs to multichannel network content #SBF

CALinnovates ‏@CALinnovates Startup Panel at #sbf “The Internet has stolen eyeballs from television. Baby boomers watch TV, youth watch YouTube”.

Katie Haug ‏@KHaugReliam Always be aware of who you are and who your community is on social media #SBF @SBFestLA social media marketing panel

Julian Tyler ‏@JulianTyler Because marketing, advertising and watching TV is (going) social, the importance of social media to Hollywood can’t be overstated. #SBF

Digital LA ‏@DigitalLA Be authentic – talk like you’re taking to a friend, helps to grow audience and connect w u #SBF

CrossCamplusLA @CrossCampusLA “If you invest in content, you can predict demand for your product”. Content = critical with @vbosch #SBF

Scott Messer@Scrilla100 How do you keep ppl engaged: “We promote other people’s lessons, respond quickly to requests, ask to feature their work”#SBF @creativebug @MyLifeUS Words of wisdom from #SBF RT @KristenLBerry How individuals communicate is instrumental to a strong co. culture. – David Wolfe, MyLife


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